We're new. We're different. We're wow! With the joint venture of CWS-boco and Initial we have laid the foundation for our growth. Since then, we have changed a lot: from our structure to a new strategy to holistic solutions.
Towards a system provider and the future
With immediate effect, CWS combines the expertise of industry leaders and regional specialists. What you used to know as CWS are now our service areas Hygiene and Floor Care. The areas of Workwear, Fire Safety, Cleanrooms and Healthcare have been newly added. CWS has thus grown into a system provider for health, safety and protection.
All service areas have a common, strong basis and at the same time offer flexible solutions. The new CWS thinks in complete solutions. CWS thinks health, safety and protection. This is how we create enthusiasm. Together we have realigned the company and combined the experience of many individual brands to form a modern solution provider. With our new appearance we show very clearly: We are one! One brand – one company – CWS.
Using strengths and starting something new
Our appearance in red and pink as well as other strong colours make our change unmistakable and shows the change of the company. The letters and the red remind of the strengths of the well-known brand CWS. The proven is combined with the new. Modern colours send a clear signal: We are opening a new chapter – CWS is more!
A healthier and safer tomorrow
Every day we work with enthusiasm to bring more health and safety into everyday life. For this purpose we develop sustainable, innovative and digital rental solutions. Our aim is to set new standards and to inspire. Therefore, we deliver the best solutions in an agile and digital way. We are a reliable partner at the side of our customers. Our approximately 11,000 employees in 16 countries are dedicated to a common vision: to create a healthier and safer tomorrow.
Did you know that 80 percent of all infections are transmitted by hand contact? Our innovative hygiene solutions, for example for washrooms, ensure clean hands and help reduce infection rates.
Take our mats as an example: They are able to make a valuable contribution to safety and health in a variety of ways. Around 20 percent of all reportable accidents at work are caused by stumbling, slipping or falling. The right mats can prevent many of these accidents.
Or think about security. Every year millions of accidents at work happen in Europe. Our workwear is designed to prevent such accidents. So that your employees are well protected. Every day.
Sustainable right from the start
Even before the term "Circular Economy" was invented, CWS offered its customers exactly that: Sustainable reusable solutions in an all-round carefree package. For cotton towel rolls and workwear this means: We collect the textiles, wash them, send them through our quality control – repair them if necessary – and deliver them back to our customers. This business model has accompanied us right from the start and is more relevant than ever after almost 120 years.
One vision, three words: Clean.Well.Safe. This is what CWS does and this is the message of our brand campaign.