Emotions for the brand
01/2021
Released at the beginning of the year, the film featuring the CWS brand is fast-paced, colourful and with a touch of humour. In just over a minute, the audience immerses itself in the world of CWS as it has likely never been seen and not necessarily expected before. All solutions in the system provider's portfolio are featured, but the actual aim behind the film is to set it clearly apart from conventional product presentations and fact-based company presentations, and instead make the CWS feeling a true experience.
“Our aim is to show the diversity, the creativity and the power of our brand,” says Dr. Maren Otte, Group Director Corporate Communications & Responsibility. “The focus of our film is therefore on the passionate, agile, reliable and inspiring character of our brand. By way of a fresh staging we want to convey this view of ourselves and, in doing so, entertain our audience and address its emotions rather than simply providing information on backgrounds and strategies.”
The film accompanies several protagonists through their day-to-day lives, which, however, are by no means of an everyday nature but instead full of unusual perspectives and whimsical moments: there is dancing, small drops make big waves, and days go by in seconds. There is one constant throughout, however: the reliable partner in all these scenarios is CWS, whose employees can always come up with the right solution.
Click here to watch and experience the CWS brand film.