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Business Model 2.0 Workwear – Flexible requirement-centric service

The CWS employee magazine
01/2021
CWS Workwear Business Model 2.0

The Business Model 2.0 project has already been successfully rolled out in Benelux. “Our aim is to address new target groups and expand our range of services accordingly,” says Juliana Scherrmann, Head of Marketing Workwear at CWS.

Juliana Scherrmann, Head of Marketing CWS Workwear
Juliana Scherrmann, Head of Marketing CWS Workwear
“In the future, we want our customers to be able to put together their service packages on a modular basis.”
Juliana Scherrmann, Head of Marketing CWS Workwear

At times, the focus has been on our full-service package for everyone, but in the future we shall be centring more strongly on our customers’ individual needs – these might be less or even comprise more services.

That is why we intend to work harder on service innovations in the future, which will reduce the customers’ workload where handling workwear is concerned. “Our service begins and ends with the customer. The development of the new business model started out from a customer survey and is based on the concept that we listen to the customers, understand their needs and flexibly customise our offer accordingly,” adds Marion Rommelspacher, Team Lead Customer Experience at CWS.

Dr. Marion Rommelspacher, Team Lead Customer Experience CWS Workwear
Dr. Marion Rommelspacher, Team Lead Customer Experience CWS Workwear