On site in Europe
02/2020
Yes, size does matter: CWS launches contact-free fitting solution
Wouldn’t it be great if customers had the possibility to also receive the right size for their workwear online? That’s not possible? Yes, it is! CWS is working on a new online tool that helps customers find the exact clothing size they need. The tool is complementary to physical fittings and allows CWS to recommend the correct garment size for any wearer online.
Especially in the current times or due to temporary absence, online fittings can be carried out quickly, easily and, of course, in compliance with data protection regulations. The customers’ data remains confidential and is only used within the secure online tool.
Here is how it works:
- CWS sends a weblink to the customer
- The customer answers a few short questions about his/her age, height and weight
- The collected information is then used to calculate the recommended garment size for the individual customer
This way, the new online tool helps CWS to offer a complementary online service to physical fittings, which comes in handy if a client couldn’t participate in an offline fitting with a CWS Sales employee. The idea behind it is to give customers the certainty when choosing their workwear that they will also receive the right size online and therefore do not have to worry about possible returns. Another asset: The tool is available 24/7 and size recommendations are offered immediately, which means that garments can be ordered faster.
Perfect solution in times of Covid-19
Julie Nauwelaerts, International Innovation Manager at CWS, explains another helpful aspect. “Especially in times of Covid-19 and social distancing, it is extremely important to offer our customers a contact-free and hygienic solution that will allow them to continue to kit their employees out in a safe manner. The wearer saves time, does not need to guess his size or try on colleagues’ garments – our tool is the answer to new and justified demands that the global pandemic has brought with it.”
The launch of the new tool started in April, initially in the Benelux countries and will be followed by a pilot in Germany and Switzerland. The roll-out in all other area's and regions is planned after this.
Safe at work: hygiene in the industry
CWS sales professionals look beyond the washroom and analyse customer-specific needs for the hygienic equipping of industry premises.
After the launch of the solution-selling campaign for kindergartens as well as offices and hand hygiene, the Hygiene division announced its "Industries" package in October, with CWS sales staff concentrating groupwide on the equipping of industry and production premises. In doing so, they also keep a close eye on the latest rules on hygiene in the wake of the corona pandemic, seeing as these rules present specific requirements, for example in terms of hand hygiene.
This means that CWS sales professionals look beyond the washroom and analyse the respective customer-specific needs. These include, for example, dust control mats at the entrance and in heavily frequented areas, as well as disinfectant dispensers at the entrance, production sites or in the coffee kitchen. Against this background, Product Management has added new products to the existing portfolio of tried and tested items.
The team is also supported by way of posts on the LinkedIn, Facebook and Instagram social media platforms with the aim of generating added demand and drawing attention to what CWS has to offer.
Rebranding completed: Vendor rebranded into CWS
1 July was an important date for CWS. On this day, the rebranding measures of the Vendor headquarters in Tilburg were completed. The new colleagues began to communicate officially through their CWS E-Mail-accounts, and a corresponding info mail was sent to all customers. The Vendor product solutions, for example the IQ towel dispenser for highly frequented washrooms, were completely rebranded and integrated into the CWS portfolio. In return, the use of the Vendor brand was discontinued with immediate effect.
The CWS Group acquired Vendor, specialist for hygiene solutions, from the private equity firm Egeria last August.
Let the film roll! CWS Workwear presents all-in service in a new video
From individual fitting right through to clean, ironed clothing: the unique all-in service for protective clothing and workwear from CWS Workwear is tailor-made to meet industry-specific requirements. An animated video shows what this involves. Existing and potential customers are given a comprehensive insight into the various CWS Workwear processes, with a particular focus on the thorough and sustainable washing of workwear in the CWS laundries in accordance with certified hygiene standards.
The video can be viewed on the CWS homepage under the menu item "Service" and is available in German, English, Dutch, French and Polish.