Dreieich, 18 February 2025 – CWS Hygiene announces significant enhancements to its executive leadership team, reinforcing its commitment to strategic growth and operational excellence. Underlining the importance of acquisitions and corporate development in CWS Hygiene's long-term strategy, the company is also strengthening its M&A department to further enhance its capabilities in this area.
Alex van Denderen appointed as CFO
As of January 2025, Alex van Denderen has taken on the role of Chief Financial Officer (CFO) at CWS Hygiene. With extensive experience in finance, strategy, and M&A, Alex most recently served as CFO at AUMUND Group. Throughout his career, Alex has managed complex business functions and worked closely with leadership teams to implement strategic initiatives that drive growth and operational excellence.
Peter Mogg: Strengthening M&A and Corporate Development
In order to strengthen CWS Hygiene’s focus on strategy, mergers and acquisitions, corporate development initiatives and international expansion, Peter Mogg has been appointed to lead a newly created function as Chief Corporate Development Officer.
Peter brings a rare breadth and depth of expertise and over a decade of experience in these corporate development disciplines. He has an impressive track record of driving step change strategic growth in complex international B2B services environments, and balancing organic expansion with targeted acquisitions.
This new role underlines the importance of acquisitions and corporate development in CWS Hygiene’s long-term strategy. By creating a dedicated position, the company is signalling a clear commitment to identify and execute strategic investment opportunities that will shape the future of its business. Peter's expertise will be instrumental in ensuring that CWS Hygiene remains agile and proactive in pursuing opportunities for sustainable growth and innovation.
Mira Kovacheva joined as Group Commercial Director
Mira Kovacheva has assumed the position of Group Commercial Director. She brings extensive commercial experience across sales, product management, and marketing from Danaher. In her role, Mira will be implementing company-wide structural and process improvements across the sales organisation with the aim of improving customer satisfaction and reducing cancellations. She will also be leading channel expansion to e-commerce through trade.
Brett Fleming-Jones named Chief Marketing Officer
Brett Fleming-Jones has stepped into the role of Chief Marketing Officer. Previously Marketing Director at phs Group, Brett has significant expertise in aligning marketing strategies with business objectives. He will be leading the marketing function with a focus on growth initiatives that directly support the company's commercial priorities.
These appointments reflect CWS Hygiene's dedication to strengthening its leadership team and driving forward its strategic vision. The expertise and leadership of Alex, Peter, Mira and Brett will be instrumental in achieving the company’s goals for sustainable growth and innovation.
Sandra Englert
Head of Corporate Communications
