CWS business clothing & uniforms
Professional workwear for the perfect appearance
The decisive first impression is created in 100 milliseconds - this is especially true for your employees in customer contact. For this to succeed, appearance and clothing must be right. High-quality materials ensure that your employees feel comfortable and look good even after a long day. Use attractive workwear as your business card.
Professional and elegant clothing is essential in many sectors such as the hotel industry, banking, administration and security. Our workwear offers both figure-hugging slim fit and classic regular fit. With a virgin wool content of 50%, it has a sophisticated look and is also extremely hard-wearing. The fabric is dirt and water repellent and liquids simply roll off. Stretch inserts ensure a comfortable fit, while the timeless design exudes understated chic.

Uniform kit or individual design
We provide you with corporate identity clothing concepts for purchase from a single source: from design, purchasing and production to stocking and delivery as well as online stores. You decide whether you want a completely new CI collection or choose from our bestseller collections in uniform, business and workwear styles. We will then customize these according to your wishes. Our standard range includes jackets, blazers, blouses, shirts, skirts and pants, knitwear, blousons and parkas, softshell and fleece jackets, cargo pants and jeans in a wide range of sizes with matching accessories for your own design. With individual branding, your clothing becomes an independent advertising medium. Our designers will advise you personally on embroidery and various printing techniques for your logo. We can create your own corporate fashion collection within a short space of time.
CI clothing for aviation, security, transportation and authorities
We also offer sustainable and efficient corporate fashion concepts for your industry. Find out more about our corporate fashion solutions for companies in the aviation industry, the security sector, transport companies and public authorities and get to the heart of your brand in a fashionable way.
From design, purchasing, production, stocking and distribution, we take care of every step on the way to your new customized workwear.


CI Workwear for industry
We combine functionality, quality and durability with a unique design with individual details in your CI workwear for your industrial company. With us, you have the choice between individual workwear for purchase or as a convenient service model.
You can either choose from our sustainable range or our design team can create workwear to suit your requirements and ideas.
Corporate fashion solutions for the highest demands
Design & Image consulting
Our design team will develop the right textile concept to strengthen your corporate identity and increase your brand recognition - with your new workwear.
Purchasing & Production
In the production process, we attach great importance to sustainability and resource-conserving materials while maintaining the consistently high quality of the garments.
Stocking & Logistics
We analyze your needs and create a comprehensive concept so that you are always in control and your goods are available. We also take over the distribution of workwear in service centers.
Online Shops & Customer portals
We offer you individually tailored digital concepts and work with you to develop the digital provision of your workwear.
Customer service & Promotion
We support you in communicating your corporate fashion internally. Whether with flyers, displays, newsletters or presentations, we always keep your employees up to date.
Quality - your recognition factor
Our design team brings the core of your brand to the fashionable point. Your employees are always recognizable as company ambassadors - consistently high product quality is therefore a matter of course for us.
Our customers can rely on high-quality materials certified with the OEKO-TEX®STANDARD 100 and the best workmanship. Our designers, technicians and quality managers are constantly on the trail of new trends in the search for technical innovations.
Our service concept does not end with invoicing. It begins right here - in the maintenance of a long-term customer relationship.

Das sagt unser Kunde zur BVG Dienstkleidung
“CWS Corporate Fashion has long been characterized as an innovative, flexible and creative partner. Particularly with regard to the complexity of the decision-making levels within our company, you have always demonstrated the necessary calm and reliability in the past, without losing sight of the individual requirements of the individual employees.”
Detlef Hendrich, Director of Purchasing / Materials Management at Berliner Verkehrsbetriebe
FAQ
Would you like to find out more about formal business wear for your company and have questions about this? Then you've come to the right place. See if we have already answered your question below, otherwise feel free to contact us and arrange a no-obligation consultation. We will be happy to take the time for you.
Where can I buy business wear?
Classic business attire means: men wear a dark suit with a shirt and tie; women wear trouser suits or suits. This formal type of business attire is increasingly being replaced by informal looks, not least due to hybrid and flexible workplaces. Nevertheless, whenever workwear is intended to serve image and prestige purposes, the tried and tested is used. For important appointments, customer meetings, negotiations, in high-profile positions, at the reception desk of a company or a hotel, classic business attire is still often worn today.
The employer often provides business clothing to ensure a uniform look for the team. Business clothing can - traditionally - be purchased, but it can also be rented. The advantage: if a company hires business clothing, it is often possible to purchase laundry care as a service.
If you are looking to buy business clothing, you will find it in local department stores, boutiques or on the internet. Of course, it should be noted that the stationary retail trade often only stocks a limited range of garments, materials or sizes, which sometimes does not cover all requirements. By contrast, the selection on the internet is often (unmanageably) large. The disadvantage: there is no advice on the internet, and the purchase decision is made only on the basis of appearance and price. Unlike leisurewear, however, workwear should fit well and it should be easy to obtain a replacement of the same quality. During a consultation, a lot of useful information can be obtained, which can sometimes save costs.
What is business fashion?
Business attire is a formal and business-like outfit. For men, this by definition means a suit, tie and clean, closed shoes. Business attire for women is a bit more relaxed: ladies can usually play around with their clothing a bit more. Classic business attire for women includes a pantsuit or a skirt suit and, as with men, closed shoes.
In everyday working life, this strict dress code for business attire is often found in an upscale environment, for example in the hotel or restaurant industry, or in financial services such as banks and insurance companies. These are companies that want to convey traditional values and the image of the successful business man or woman through their work attire. However, business fashion has also changed significantly in recent decades with the transformation of the business and working world, and with it the clothing style of employees. Far less strict styling variants such as smart casual, business casual or business attire have emerged and are increasingly common in today's working world.
Business clothing can be bought or rented flexibly. We would be happy to advise you on our range.
Who wears a uniform?
Uniforms are worn by people who want to or need to represent a certain status in their profession. A uniform usually consists of headgear, outerwear, trousers or a skirt, and shoes. The uniform indicates the wearer's function and whether they belong to an association or an organization. Badges or national flags, which are usually attached to the outerwear, support the desired symbolism of the clothing. Wearing a uniform emphasizes the professional role. Many uniforms have less practical function than symbolic and group-building function. For example, the esprit de corps is to be developed and strengthened by wearing a uniform. In contrast, fire protection is a special function of the uniform for fire department uniforms.
Uniforms may be prescribed by the employer, as for example in the public sector, or customary, as for example for pilots. Soldiers, members of auxiliary services and law enforcement officers on foreign assignments are also obliged to wear uniforms under international law.
The term “uniform” is derived from the Latin-French term “uniform”, which describes clothing that is of the same type and visually uniform. In Austria, the term “outfit” is used for this.
What should women wear for business?
In business, women traditionally wear a pantsuit or a skirt suit and closed shoes. Unlike men, however, women have a less strict dress code when it comes to business attire, and they are allowed more variety and leeway. Nevertheless, the outfit should be well-groomed, fit well, and look high-quality and elegant.
However, many women today consider overly formal or delicate business attire to be impractical, given the hybrid forms of work in which people switch between home office, office and co-working spaces.
Business attire can be bought or rented. We would be happy to advise you on our range.
What does a business outfit look like?
The term “business outfit” usually refers to a formal, business appearance. For men, this means: they traditionally wear a dark suit with a shirt and tie. Women wear a pantsuit or a skirt suit. A business outfit should always be well-groomed, fit well and look high-quality and elegant.
In today's business world, more and more hybrid forms of work are emerging, in which people switch between home offices, offices and co-working spaces. Business attire that is too formal or delicate is often considered impractical and is replaced by more casual styles.
In which professions do you have to wear a uniform?
In some professions, such as the civil service, uniforms are mandatory; in others, they are common and help those wearing them to carry out their duties. International law requires soldiers, members of aid organizations and law enforcement officers on foreign assignments to wear a uniform
But firefighters also wear standard clothing (“uniform”), as do nurses, flight attendants, judges, chimney sweeps or astronauts.
What is part of a uniform?
A uniform is a uniform garment that usually consists of headgear, outerwear, trousers or skirt and shoes. The uniform indicates the function of the wearer and whether he or she belongs to an association or organization. Badges or national flags, which are usually attached to the outer clothing, support the desired symbolism of the clothing.
Uniforms usually have a representative character. They indicate the status of the wearer. Uniforms do not always have to be predetermined, but can also originate from dress codes.
Where are uniforms to be worn?
Uniforms are required as official clothing in the classic uniform professions such as the military, police and other civil service. However, they are also frequently found in the aviation and maritime sectors and are common in the hotel and catering industry.
The term “workwear” refers to clothing that must be worn for special identification purposes during work due to an official interest; this includes uniforms, for example.
Why are there uniforms?
Uniforms exist for many different reasons: Uniforms can have a special protective function, such as in fire departments; they can be worn for hygienic reasons, for example during rescue operations or in hospitals; and they can help the public to immediately recognize that a person belongs to a certain professional group. In some countries, school uniforms for children are also common in order to increase a sense of community.
What all uniforms have in common is their group-building effect. People who wear a uniform feel that they belong to a group. This increases self-confidence and conformity to the supposed values and rules that apply to the uniform wearer. Wearing a uniform brings everyone up to the same level and promotes attitude and motivation for the job.
This also describes an essential and overriding reason for uniforms: By wearing the uniform, the individual is supposed to embody his or her profession or task and place special emphasis on his or her task as a functionary.
What do business women wear?
Women traditionally wear a trouser suit or a suit and closed shoes for business. In contrast to men, however, the dress code for women is less strict than for men when it comes to business outfits and allows more variety and leeway. Nevertheless, the following applies: the outfit should be well-groomed, fit well and look elegant and of high quality.
However, many women nowadays consider overly formal or delicate business attire to be impractical in view of hybrid forms of work in which people switch between home office, office and coworking space.