With the launch of our new CWS PureLine EcoBlack line, we are setting a bold mark in the hygiene industry. These dispensers combine a timeless look with exceptional sustainability: not only are they made from up to 98% post-consumer recycled plastic*, they are also equipped with fully recyclable bottles. And did we mention the sustainable, circular consumables? The result is a product range that is as stylish as it is responsible.
Black is sustainable
Our decision to introduce a black dispenser line went far beyond aesthetics. In this dispenser family, the color black represents transformation: Made from what was, designed for what's next. With EcoBlack, we give used consumer plastics, such as keyboards and computers, a new purpose. This reduces waste and makes each dispenser a tangible example of the circular economy in practice.
Made to blend in, built to stand out
CWS PureLine EcoBlack is subtle yet striking. The black color is neutral and fits seamlessly into modern interiors. In addition, the matte black finish provides functional advantages: fingerprints and stains are less visible, keeping the appearance clean. Even in heavily used restrooms, the matte black soap dispensers remain flawless.
Whether in offices, hospitality venues, or public buildings, these dispensers show that, from now on, there is no need to choose between luxury and sustainability anymore.
Circular consumables
And speaking of sustainability: for us, that means much more than just the outer shell. That's why we combine EcoBlack with sustainable consumables, such as our cotton towel rolls, recycled cardboard paper, and orange peel soap. Consumables with quality marks like EU Ecolabel, FSC, and Oeko-tex, along with the eco-friendly dispensers, create a closed cycle that minimizes waste and reduces environmental impact. Naturally, without compromising on hygiene.


A full product family
The CWS PureLine EcoBlack line includes the following dispensers:
- Soap dispensers
- Hand lotion dispenser
- Cotton towel dispenser
- Paper towel dispensers
- Toilet paper dispenser
- Fragrance dispenser
The variety of dispensers in the CWS PureLine EcoBlack line makes it a flexible solution for any restroom or workplace. Stylish with a consistent design and reliable hygiene at all touchpoints.
Honest sustainability, designed for the future
At CWS Hygiene, we strive for genuine and measurable sustainability. EcoBlack is proof of this approach: no exaggerated claims, just clear facts. Up to 98% recycled material in the dispensers*. Certified circular materials. Every detail is designed to reduce the impact on the environment while offering the quality and functionality you have come to expect from us.
But we don't just focus on our own sustainability goals. Companies today are under pressure to demonstrate responsibility to their customers and employees, as well as to regulators and investors. With this new line, we help organizations work on their ESG and sustainability goals in a very practical way: choosing these dispensers is a clear signal of your commitment to circularity and climate-conscious practices.
CWS PureLine EcoBlack is designed for the future, to last a long time and evolve with future needs. The sustainable material ensures a long service life, while the timeless design ensures it remains stylish. With our rental service model, you benefit from regular quality checks and maintenance, timely delivery of refills, and optimized use; this makes sustainability effortless.
CWS PureLine EcoBlack matters
The CWS PureLine EcoBlack line matters a lot to us, and its launch marks an exciting new chapter.
By choosing this line of dispensers, you show your commitment to the well-being of your guests and employees, as well as to hygiene and sustainability. Visitors to your sanitary facilities will remember it long after they leave.
Our sustainable hygiene solutions protect the planet and send a clear message. With EcoBlack, that message is clear: We care about people and the planet.

*Percentage of recycled plastics in all plastics parts without considering additives and pigments. Percentage differing between different dispenser types, with 98% being the highest.
