Growth and trust: Interview with Kelly Willems-Smulders

Success becomes tangible when we make inspiring stories visible: Kelly Willems-Smulders, Customer Care Team Manager Front Office, joined CWS in 2011 and in this interview, she gives insights into her impressive career and her role as a female leader at CWS Hygiene.

At CWS Hygiene, developing our employees plays an important role in accelerating gender equality. Today, on International Women's Day, under the motto 'Accelerate Action', we would like to put the spotlight on Kelly Willems-Smulders from Customer Care. A woman who has developed herself and her career with us and has grown with us. She is an example of how equality is not just a vision, but a process that is lived every day at CWS Hygiene.

Kelly, can you tell us a bit about your career and your role at CWS Hygiene?

I have been with CWS for 14 years. During this time I have had the opportunity to hold various positions within Customer Care. I started as a Customer Care Agent and am currently Customer Care Manager Front Office, where I am responsible for the Front Office team in the Netherlands.

During these 14 years I have experienced a lot within the organisation and I can say that no day has been the same. I have had the opportunity to overcome challenges and celebrate successes with my teams. What I enjoy most is working with other departments, both structurally and ad hoc, to find the best solutions for both the customer and CWS.

I look back with great pride on the introduction of Daily Performance Management in the front office, which I helped to develop. It continues to provide us with daily insights and opportunities for improvement.

The growth opportunities within CWS Hygiene have allowed me to develop and I am still grateful for that.

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